CHI Project seeks to revitalize the forgotten value and excellency of Korea’s traditional craft under the slogan
quote 'Let’s thoroughly integrate our traditions in to the modern day lives.' By collaborating with traditional Korean craftsmen,
CHI Project adds modern touches to Korean traditions,
and develops new products that suggest a new lifestyle.
Furthermore, CHI Project runs various events that promote the value of Korean traditional crafts,
such as markets, exhibitions and classes.
Through these activities, CHI Project hopes that Korean traditional crafts will be loved
and be used in modern people’s lives in and outside of Korea.